Go Singular provides the data-backed certainty you need to succeed, before committing millions to production.
“95% of new products fail”
— Clayton Christensen, MITAnd your next product—what will it be built on?
Pinpoint exactly who needs to buy your product, how they live, what they value... and where to reach them.
Uncover the problems that truly matter to your target—the ones they are willing to pay to solve right now.
Define the features, price positioning, and messaging that make your product irresistible to that specific target.
This transforms a multi-million dollar launch into a calculated decision, rather than a gamble.
❌ Vague Target
❌ Misdiagnosed Problem
Despite superior technology, glasses that nobody actually needed.
✅ Real urban mobility problem
❌ Solution too expensive and impractical
The Solution bet failed.
✅ Affluent, tech-savvy target
✅ Household chore pain point clearly understood
✅ Design-led, bagless, cordless solution
When Target, Problem, and Solution align, the product wins.
- Precise targeting
- Actionable recommendations
- Rational decision-making
Get a 360° profile of your ideal customer, their deep motivations, and the most profitable niches. We achieve this by analyzing real behavior in online communities relevant to your market (sports, mobility, gaming, hobbies...), rather than relying on self-reported data.
Don't solve secondary issues. Find the problems for which your customers are currently dissatisfied and ready to pay immediately.
Get quantified proof of your concepts' potential: click-through rates, conversion rates, acceptable price points, and the winning concept. We launch test campaigns and pop-up product pages where every interaction (click, test drive booking...) becomes evidence of purchase intent.
We specialize in passion products: sports, outdoor, mobility, gaming, technical hobbies. As soon as an online community exists (subreddit, forum, dedicated group), we can extract reliable audience analysis from it, even on micro-segments.
We observe what people do (what they follow, share, comment on), not just what they say in a survey. This reduces bias and reveals the deep buying motivations that traditional studies often miss.
A methodology tailored to long development cycles and high CAPEX.
Our work isn't just another 70-page report full of pivot tables. Each sprint leads to concrete trade-offs: what to launch, for whom, at what price, and with which messages.
You're truly in a league of your own. I've met countless people who talk marketing and strategy, but they're so bound by textbook formulas that their thinking on our case felt like a frozen pizza. I was looking for an artisanal experience—fresh burrata, hand-cut vegetables—and you delivered. In short your insight and your ability to open up new pathways are brilliant.
Jean-Louis Baudrand
